Predictable cost

A bill you can quote a client.

The loudest complaint about the tool everyone compares us to is a bill nobody can predict: it swings 30 to 50 percent a month, and a failed enrichment still burns credit. Assay is a flat monthly price. Move the slider to your volume.

2,000 companies / month
Clay, estimatedlow end
$1,795/mo

Growth base $495 plus data-credit overage at the low enrichment rate. Sales Navigator and verification add-ons are not counted, so the real bill is higher.

and it swings $1,795 to $2,693 month to month

agencies reported 30–50% swings, no change in scope

Assay Agencyflat
$399/mo

The same price every month. A site that cannot be read is not scored and does not cost a full charge. Every field carries the sentence it was read from.

you keep $1,396/mo, about $16,752 a year

Clay figures are its own published March 2026 rates, low end on purpose, from research/clay-complaints-and-numbers.md. A rival’s price is never overstated to win an argument.